L'Oréal Introduces a Motorized Makeup Applicator

2023-01-13 04:30:14 By : Ms. Alice Li

L’Oréal has introduced a new motorized lipstick tool designed for people with limited mobility as part of a push to make its cosmetics more inclusive. The French beauty giant previewed the computerized applicator, called Hapta, at the Consumer Electronics Show in Las Vegas along with a device called Brow Magic that uses augmented reality to help customers better map and define their eyebrows. The new tools are the latest in a line of gadgetry L’Oréal has developed over the years that tap tech like artificial intelligence and AR to improve its beauty offerings. WORK SMARTER - LEARN, GROW AND BE INSPIRED. Subscribe today! To Read the Full Story Become an Adweek+ Subscriber View Subscription Options Already a member? Sign in

L’Oréal has introduced a new motorized lipstick tool designed for people with limited mobility as part of a push to make its cosmetics more inclusive. Dna Testing

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The French beauty giant previewed the computerized applicator, called Hapta, at the Consumer Electronics Show in Las Vegas along with a device called Brow Magic that uses augmented reality to help customers better map and define their eyebrows. The new tools are the latest in a line of gadgetry L’Oréal has developed over the years that tap tech like artificial intelligence and AR to improve its beauty offerings.

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Patrick Kulp is Adweek's senior reporter covering emerging tech.

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